The B&O DNA

Launch of public mint

The collectibles

The DNA of Bang & Olufsen

We’re excited to launch the Bang & Olufsen DNA Collection – an edition of 1925 digital collectibles created in collaboration with a group of incredible Web3 artists to launch us into the Metaverse and provide token-gated access to future exclusive Bang & Olufsen products and experiences.

The art

The DNA of Crypto Art & Music

We are working with pioneering artists and musicians from web3 to pay homage to the vibrant creator culture, and to kickstart new ways of collaborating, remixing products, and creating community across the metaverse and the physical world.

Art vials

The DNA Fusion

Following the mint of the DNA Collection, our NFT owners can claim an Art Vial and a Music Vial, giving them the ability to fuse the DNA of Bang & Olufsen with the DNAs of our collaborating artists and musicians, creating a new kind of collectible.

The Artists The Musicians

The artists

Artist

Hackatao

Hackatao were among the earliest artist adopters of NFTs, seeing crypto art as ‘the pop art of our century’ – enthused by the idea of an art movement fuelled by transparency, participation, peer-to-peer relationships and collaboration.

Hackatao has actively championed crypto art by educating people around them, collaborating with other artists and creators, negotiating royalties and pushing the boundaries of the use of technology in art.

They continue to expand their roles, working with musicians, acting as curators and helping to build a sustainable model for crypto art, constantly challenging the existing structures of the ‘trad art world’ that they feel is slowing down progress.

In late 2021, Hackatao collaborated with NFT Studios to develop Queens+Kings, an artistic project investigating the PFP scene, supported by Sotheby’s. Q+K is an exploration of the concept of identity and all-embracing, creative gender expression.

Artist

Thomas Lin Pedersen

Thomas Lin Pedersen is a generative artist based in Denmark, just north of Copenhagen. His art merges the digital precision of computer-based art, with an organic feel, exploring the tension between perfection and flaws. He achieves this tension either by combining his algorithmic pieces with classic reproduction approaches or by letting the algorithm be inspired by the feel and flaws of analogue approaches.

Thomas started creating generative art in 2017 and since 2021 he has been part of the growing web3 scene. Thomas' work has been featured on Artblocks as part of their curated collection and on Bright Moments and been exhibited in Venice, London, and New York among other places.

Artist

Shavonne Wong

Shavonne Wong is a 3D virtual model creator, a renowned web3 artists, and a co-founder of NFT Asia, a community of Asian artists in the NFT space.

One of Shavonne’s main works, the 500-piece series Love is Love, is a reflection on the expression of love and identity that enabled its collectors to have a say in determining the generative artwork’s outcome.

She has collaborated on NFTs with Vogue Singapore, Sotheby’s, the World Economic Forum and the World of Women project. Shavonne has also won awards and accolades for her fashion editorial and advertising images and was listed in Forbes 30 under 30 Asia list for 2020.

The musicians

Musician

RAC

RAC (André Allen Anjos) is a Grammy-winning recording artist and producer based in Portland, OR. His acclaimed remixes for artists like The Shins, Lana del Rey, and Phoenix led to a recording deal with Interscope Records and the release of his 2014 debut LP, Strangers.

RAC’s 2017 follow-up, EGO (Counter Records), featured collaborations with Rostam Batmanglij (Vampire Weekend), K.Flay, and Rivers Cuomo (Weezer) and was the first album to be released on the Ethereum network. BOY (Counter Records), the third RAC full-length, arrived in 2020 and spawned the successful $TAPE project, widely considered to be the first successful music-based NFT.

RAC’s songs and remixes have been streamed over a billion times and have taken him to venues and festivals across the globe, including performances at Coachella, Corona Capital, and Lollapalooza. Due in part to his pioneering work with his own $RAC token, RAC has been recognized as a thought leader in the Web3 space by Forbes, Billboard, and Rolling Stone.

Musician

Gramatik & Luxas

Gramatik & Luxas are Electronic Music producers, composers and Music NFT pioneers hailing from the coast of Slovenia.

Gramatik:

Luxas:

Roadmap

Oct 26th 2022
Community
Nov 29th 2022
Pre-sale
Nov 30th 2022
Public mint
Dec 6th 2022
NFT reveal
Dec 20th 2022
Art vial claim
Jan 5th 2023
Merge & reveal
TBA 2023
Music vial claim
TBA 2023
Merge & reveal
TBA 2023
3D models
TBA 2023
Physical product

FAQ

A collection of 1925 Non-Fungible Tokens (NFTs) stored on the Ethereum blockchain. Each NFT represents a unique digital object from Bang & Olufsen.

The DNA Collection is our first step into Web3 and NFTs. In it, we want to connect the iconic products and sound of Bang & Olufsen with pioneering artists from the NFT space, creating a unique collectible for the art, design and music lovers in Web3.

Bang & Olufsen was founded in 1925, so it’s a tip of the hat to our two founders reminding us to never to be afraid of breaking new ground.

To create the 1925 NFTs we’ve broken 4 digital products into elements such as legs, frame, front cover and back cover, and custom made a range of digital product materials that can be applied to the products. At mint, the selection of product and product materials will be randomized, generating a collection of 1925 unique NFTs that combine Bang & Olufsen product icons and design aesthetic with collector involvement.

The NFTs will be minted on the Ethereum blockchain. We believe that’s the best choice for us as Ethereum is now a Proof of Stake (PoS) blockchain, resulting, according to different reports, in an energy consumption reduction of 99.95% compared to before the merge when Ethereum was a Proof of Work (PoW) blockchain.

No. The metadata and digital objects will be stored on IPFS, the most widely adopted decentralized storage service.

The public sale of the DNA Collection NFTs will begin November 30th 17:00p.m. CET

You can purchase a DNA Collection NFT on our mint site www.dna.nft.bang-olufsen.com using an Ethereum compatible cryptocurrency wallet – such as MetaMask and Coinbase Wallet – containing sufficient ETH.

Bang & Olufsen DNA NFTs will be sold in a "blind sale" for 0.469 ETH (+gas fee). The exact DNA NFT will remain a mystery to the owner until revealed approximately a week after the sale.

  1. You’ll need a digital wallet to mint an NFT. If you haven’t got one already, MetaMask is one of Web3’s most popular and user-friendly wallets.
  2. While mobile is possible, for the best experience we recommend connecting via a desktop browser using your chosen wallet’s browser extension (such as MetaMask or Coinbase)
  3. Click ‘Connect Wallet’ at the top right of the page and follow the instructions.
  4. Make sure your digital wallet has Ethereum (ETH). You can buy ETH in MetaMask, or deposit it from elsewhere.
  5. Click ‘Mint’ and confirm the transaction in your wallet. The blockchain confirmation may take a few minutes depending on traffic on the Ethereum blockchain.

You can purchase 4 DNA Collection NFTs per wallet.

Yes, we’ll create an allow list of wallets that will be able to mint Bang & Olufsen DNA Collection NFTs in the 24 hours leading up to the public sale. Qualification criteria can be found on our Discord.

You can buy and sell our NFT collection on marketplaces such as OpenSea once the mint has sold out.

Our Generation 1 Roadmap is comprised by four phases.

Phase 1 is the mint and reveal of the DNA Collection NFT. The NFT is randomly generated based on a pre-defined distribution of products and product traits. Neither the buyer nor Bang & Olufsen will know which products and which product traits will be selected as these are randomly assigned.

In Phase 2, DNA Collection NFT owners will receive an Art Vial containing a piece of art from one of our visual artist collaborators (Hackatao, Thomas Lin, Shavonne Wong and the Bang & Olufsen Design Studio). The Art Vial will contain metadata such as name of the artist but will not display the artwork itself. The artwork will only be revealed upon merging the DNA Collection NFT with the Art Vial on our minting site (www.dna.nft.bang-olufsen.com) in a defined time window. By means of the merge process, the artwork contained in the Art Vial will be applied to the surface of the DNA Collection NFT, creating a new NFT and burning the DNA Collection NFT and the Art Vial in the process.

In Phase 3, DNA Collection NFT owners will receive a Music Vial containing a piece of art from one of our music artist collaborators which will be announced during November and December. The Music Vial will contain metadata such as name of the artist but will not play the music track. This will only be revealed upon merging the DNA Collection NFT with the Music Vial on our minting site (www.dna.nft.bang-olufsen.com) in a defined time window. By means of the merge process, the music track contained in the Music Vial will be applied to the DNA Collection NFT, creating a new NFT and burning NFT from Phase 2 in the process.

In Phase 4 Bang & Olufsen DNA Collection NFT owners that have merged their DNA Collection NFT with both the Art Vial and the Music Vial will:

  1. Receive a metaverse ready 3D version of their NFT.
  2. Get token gated access to purchase a limited edition run of our A9 speaker with art from our collaborating artists on the product cover.

All DNA Collection NFT owners will be given allow list access to future Bang & Olufsen NFT drops. Check out our Discord for a full view of our evolving benefits.

You can make any personal, non-commercial use you would like. You can download the file, show it off online, text it to your friends, email it to your mum, or stare at it in your wallet. In the future, you will be able to show off your DNA Collection NFTs across metaverses such as Decentraland, OnCyber, and Open Metaverse.

Revenues from primary sales (mint) and the royalties from secondary market sales will be split with a share for Bang & Olufsen and a share for the collaborating artists.

Yes, but it is too early to reveal the nature of our coming initiatives, but as an owner of a DNA Collection NFT you will get the chance to join the allow lists for future drops.

The DNA Collection NFT lives on the Ethereum blockchain, which based on Proof of Stake (PoS). Compared to earlier Proof of Work based versions of Ethereum reduces, according to reports, the amount of computational work needed to verify blocks and transactions that keep the blockchain secure by 99.95%.

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